Subaru gay meme

Subaru might not have invented lesbian culture, but they definitely helped us drive it into the mainstream. When Ellen Degeneres became a rare exception inand her character in the show Ellen came out as gay in an episode of the sitcom, many companies pulled their ads.

It was tough. The marketers found that lesbian Subaru owners liked that the cars were good for outdoor trips, and that they were good for hauling stuff without being as large as a truck or SUV. Photo courtesy of Subaru. Today, this IKEA ad of a gay couple shopping for a dining room table seems mundane.

Pop culture had also yet to embrace the LGBT cause. Early in his career, he made cold calls to ask companies for their business. Here is a fascinating article about it. At the time, in the mid s, few celebrities were openly out.

For lesbians, it was that a Subaru fit their active, low-key lifestyle. They’re hilarious, wholesome, and weirdly accurate.

SUBARU BECAUSE IM G : When it comes to memes or phrases like “Subaru is gay,” Subaru’s official stance typically emphasizes respect, community, and the importance of breaking stereotypes

TL;DR: Subaru found out that lesbians bought their cars, and capitalized on it by marketing directly to them, despite a surprisingly small public backlash. This was the type of discovery that the small, struggling automaker was looking for.

This search for niche groups led Subaru to the 3rd rail of marketing: They discovered that lesbians loved their cars. Did the company want to make advertisements for gay customers? It was such an unusual decision—and such a success—that it pushed gay and lesbian advertising from the fringes to the mainstream.

That was the question faced by Subaru of America executives in the s. For rugged individualists, it was that a Subaru could handle dirt roads and haul gear. But inthe film crew was tense, and its airing incited backlash and New York Times op-eds.

For medical professionals, it was that a Subaru with all-wheel-drive could get them to the hospital in any weather. Subaru Cars. But it was easier to get senior management on board with making ads for hikers than for lesbians. TikTok video from byLance (@): “I drive a subaru cuz im gay”.

It was the mid s, and sales of Subaru cars were in decline. original sound - byLance. Rather than compete directly with Ford, Toyota, and other carmakers that dwarfed Subaru in size, executives decided to return to its old focus on marketing Subaru cars to niche groups—like outdoorsy types who liked that Subaru cars could handle dirt roads.

Final Thoughts on the Top 6 Subaru Lesbian Jokes The Top 6 Subaru Lesbian Jokes are more than memes—they’re part of LGBTQ+ history. But Subaru had been looking for niche groups like skiers and kayakers—not lesbian couples. When Subaru marketers talked to these customers, they realized these women buying Subarus were lesbian.

This reinforced the stereotype. Yet Subaru decided to launch an ad campaign focused on lesbian customers.

Gay-friendly advertising was largely limited to the fashion and alcohol industries. After firing the hip ad agency, Subaru of America changed its approach. K Likes, Comments. Of all the niche groups, lesbians may have exhibited the most fervor.